Why the Aces' Big New Sponsorship is Under Investigation
On Friday, the Las Vegas Convention and Visitors Authority announced an unprecedented new sponsorship program: $100k to each of the Las Vegas Aces players, from superstars to rookies. On the heels of that announcement, however, the WNBA confirmed that it would be investigating this sponsorship deal for possible violation of league rules. But why? Today, executive producer Sonja Cho Swanson talks with professor Nancy Lough, co-director of the UNLV Sports Innovation Institute, about the complicated rules of endorsements, sponsorships, and pay-to-play in pro sports — and how we can get to pay parity for female athletes.
Don’t forget: We’re doing our annual survey to learn more about our listeners. We’d be grateful if you took the survey at citycast.fm/survey — it’s only 7 minutes long. You’ll be doing us a big favor. Plus, anyone who takes the survey will be eligible to win a $250 Visa gift card — and City Cast City swag!
Want to get in touch? Follow us @CityCastVegas on Instagram, or email us at lasvegas@citycast.fm. You can also call or text us at 702-514-0719.
Want some more Las Vegas news? Then make sure to sign up for our morning newsletter here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Subscribe To Our Newsletter
Stay connected to City Cast Las Vegas and get ready to join the local conversation. Sign up for the newsletter and follow us on social.
Latest Episodes
How To Do Soup Season Right in Las Vegas
The temps have dropped and fall is rolling in Vegas, so there’s no better time to dive headfirst into soup season. Keep It Local writer M...
Trouble Incoming for Teachers Union? Plus, Taxing Electric Vehicle Drivers and Unique Local Gifts
Should electric and hybrid vehicle drivers pay more to help fix our roads? Voters in Washoe County said yes, and with a road repair fundi...
Arts District Traffic Cone Crisis, Luxury Home Project Defeated, and a Bakery with Great Lighting
The Las Vegas Arts District is in crisis, squeezed by years of construction, a deadly shooting that's kept First Friday on ice, and a cit...
The Best Seasonal Menus in Las Vegas
Fall is in full swing, so we’re running through the best seasonal menus in Las Vegas. Executive producer Layla Muhammad and creative prod...
‘Your City Could Be Better’: A ‘Rage Room’ That’s Saving a City — Presented By City Cast Las Vegas
It’s fall in Las Vegas, but just this week, cities across the country experienced record-high heat. In Somerville, MA, the city governmen...
Is Vegas Still a 24-Hour Town? Plus, Community Garden Vandalized, and Where to Get Outside in November
Las Vegas just topped a study of 51 cities for night owls, but is it still a 24-hour town once you take the Strip out of the equation? Ne...
What's Next After the Midterms? Plus, the Politics of Towing and Vegas Experiences Worth Gifting ?
The midterms are in the books, so Nevada Current deputy editor April Corbin Girnus and Keep It Local writer Melinda Sheckells join Jesse...
How Las Vegas Voted in the 2026 Midterm Elections
While Nevada votes continue to roll in from the 2026 midterm elections, Jesse Merrick and creative producer Jacob Solis share what we kno...
The Biggest Election Storylines, Civil Rights Tested at Polling Place, and Weeknight Outings
It’s Election Day, so we caught up with Athar Haseebullah, executive director of the ACLU of Nevada, to talk about the viral “Bullhorn Be...
Can Vegas Finally Revitalize Its Historic Westside?
For years, the City of Las Vegas has been attempting to revitalize its Historic Westside neighborhood, though often with stops and starts...